Better Brand Protection

Amazon's stock just hit another all-time high . It’s estimated that Amazon controls more than 38% of the ecommerce market in the United States and unless you’ve been hiding under a rock, you know Amazon also has a counterfeit problem. We continue to see more and more news about Amazon’s counterfeit issues, but most of the articles’ conclusions, seem to be that Amazon simply needs to do more to police third party sellers. While we agree that Amazon should do more, we think all platforms should be more transparent and accountable. And, while we have high hopes that regulation will someday incentivize ecommerce platforms to better self-monitor, we want to share how you can analyze and combat the Amazon counterfeits afflicting your brand. Understanding Amazon’s marketplace can be confusing to many but understanding its’ structure is paramount to protecting your brand. Copyrighted image misuse Amazon’s crisp images and informative product pages create an inviting, tidy, and user-frie